Our network

Rivertown Bike Week Expo scaled back for 2015 | Business

Title (Max 100 Characters)

Rivertown Bike Week Expo scaled back for 2015
Rivertown Bike Week Expo scaled back for 2015

BELDING, Mich.--- Organizers of a motorcycle event that’s expected to attract tens of thousands of bikers to Belding are scaling back their plans.

The city council recently approved holding Rivertown Bike Week Expo from July 17, 2015 to July 19, 2015.  City Manager Meg Mullendore says organizers hope shortening the event and planning it further out will help them secure sponsorships.

The organizers of the expo are part of the same group that began planning Rivertown Bike Week in Grand Rapids in 2010, but had to repeatedly delay the event because of regulations and a lack of sponsors.  They tried moving it to July 2014 in Belding, but ended up postponing the event again after failing to secure venues and sponsorships in time.

Mullendore says organizers are still hoping to attract 35,000 people downtown, despite shortening the event from five days to two days.